Erik Bettencourt

embettencourt@gmail.com (978) 884‑2865

Accomplished Product Designer and Strategist with a proven ability to integrate user-centered research, strategic product vision, and agile execution to deliver scalable digital ecosystems. Expertise in turning complex challenges into high-impact solutions that align seamlessly with user needs and business goals.

Case Studies

Transforming Customer Experience and Streamlining Operations | Lutron

Redefined Lutron's customer journey by unifying fragmented digital tools and workflows into a cohesive platform. Leveraged design thinking and the Double Diamond framework to identify critical pain points and deliver innovative solutions that reduced operating costs by $60K annually.

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Unifying Event Management to Drive Growth and Retention | Evvnt

Integrated ticketing and marketing tools into a unified platform, driving a 12% increase in premium feature adoption and an estimated 5-10% reduction in drop-off rates. Streamlined onboarding with user-validated designs, enhancing satisfaction and engagement.

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Professional Experience

Product Design & Strategy Consultant

Self-Employed | Sep 2017 - Present · 7 yrs 3 mos

  • Collaborate with Fortune 500 companies, startups, and non-profits to solve complex challenges in education, healthcare, finance, and IoT. Deliver tailored solutions by aligning design strategies with each client's unique business goals, market landscape, and user needs, driving measurable outcomes.
  • Lead workshops and journey mapping sessions to uncover hidden opportunities, rapidly producing prototypes that create immediate impact while laying the foundation for scalable growth. Develop robust design systems and frameworks that enhance operational efficiency and ensure a consistent, seamless user experience across platforms.
  • Serve as a trusted advisor to leadership teams, empowering data-driven decision-making and fostering alignment across design, engineering, and business stakeholders for transformative results.

Adjunct Professor, Web Design

University of Massachusetts | Jan 2018 - Dec 2022 · 5 yrs

Developed and implemented an industry-focused curriculum that equipped 270 students with in-demand skills for entry-level roles in product design and marketing. Elevated student engagement and outcomes by integrating project-based learning and real-world case studies, ensuring graduates were prepared to excel in professional design environments.

Director, Product Design

Motivis Learning | Jul 2013 - Sep 2017 · 4 yrs 3 mos

Built and scaled a high-performing design team, delivering MVPs tailored to educators, students, and coaches. Seamlessly integrated Lean UX practices into Agile workflows, significantly accelerating time-to-delivery. Led the design and launch of in-app help and notification systems, addressing critical usability challenges to enhance the product experience and boost user adoption.

Full professional experience available on LinkedIn.