Erik Bettencourt

UX Strategy, Research, & Design | Driving Innovation & Business Impact

Recent Projects

Redesigning Event Management for Seamless Conversion and Growth

UX Strategy
User Research
UX Design

Increased premium feature adoption by 12% and reduced user drop-off by improving event management workflows, streamlining onboarding, and enhancing product integration to deliver a more seamless experience.

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Unifying Products and Workflows to Improve Customer Experience

Workshop Facilitaiton
Product Strategy
Design Leadership

Cut annual operating costs by $60K and improved the customer experience by streamlining workflows and consolidating products. Boosted customer satisfaction with a unified platform, while driving a cultural shift toward a customer-first mindset across the organization.

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Delivering a Scalable UX Vision for Value-Based Care Analytics

UX Strategy
User Research
UX/UI Design

Developed a 12-16 month roadmap to drive long-term adoption and success in value-based care. Expanded the beta rollout to 400 practices, increasing user engagement by 5-10% through improved usability and actionable insights.

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About Me

I transform complexity into clarity, crafting digital experiences that drive innovation and impact. Whether reimagining patient care, optimizing enterprise products, or scaling new solutions, I help businesses design with intent, where research fuels strategy, strategy guides execution, and execution delivers results.

From conducting in-depth research and mapping patient journeys to leading collaborative workshops and untangling messy data, I connect the dots between insights and execution. Great design isn't just about aesthetics, it's about clarity, efficiency, and impact. It should move the needle, not just look good in a deck.

I spend my days optimizing digital ecosystems and my free time navigating natural ones. Whether imagining a product experience, mountain biking technical backcountry trails, or road-tripping across North America, I find energy in exploring, adapting, and solving challenges in both digital and natural landscapes.