Launching an online store and product configurator with thousands of SKUs.

My Role

Digital Strategy
UX Design
User Testing

Team

Erik Bettencourt, Lead UX Designer
Tadd Barnes, Lead Developer
Daniel Beadle, Art Director
Boston Interactive, Internal Team

Results

Improved product taxonomy

New product attributes by industry and application.

Increased engagement

A product configurator simplified the purchase experience and increased conversions.

Centralized product documentation

Document repository with product filters and search by keyword.

Simplified navigation

A multi-tier navigation that simplifies the process of finding the right product.

Artifacts

Eye Tracking

Personas

Wireframes