Creating a flexible design language for an ed-tech startup marketing to K-12 and higher education institutions.

My Role

Creative Direction
Project Management
Mentorship

Team

Erik Bettencourt, Director of User Experience
Amanda Murrin, UI Designer

Design Ethos

Design Principles

Positively Charged

We use inspiring language, energetic colors and juxtapositions of our palette to provide a controlled sense of play.

Vibrant Simplicity

We use vivid, saturated colors and genuine photography in simple, yet expressive ways.

Singular Spotlights

We create emphasis that shines a positive light on our customers, their students, their reality.

Color Palette

Motivis Blue

#0DA9DA

Navy Blue

#1E7BAC

Warm Gray

#59595A

#4ebb73

#895FA6

#F5BD52

#F5BD52

Typography

Roboto Slab

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Iconography

Solutions

Pedagogy

Markets

Website

Print

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